Get your message right - Print processes to suit your market needs

Get your message right - Print processes to suit your market needs

Ordinary readers know that I am talking about communicating and of course printing. Recently, articles focused on topics marketing and computerized communications. But we should not forget the printed piece because it is an important aspect of any comprehensive marketing plan. In this article, we will look at three of the types of printing that we can use in an effective marketing campaign. Specific offset printing digital printing and hybrid printing.

Offset printing or traditional lithographic printing uses a process where ink is put on a roll so that a printing plate can pick up the ink and create an image on a blanket. Current paper rolls on the blank and the image appears on the paper. For full-print printing, this process often uses four primary colors to build all other colors we see. These colors are cyan magenta yellow and black. Thats why you sometimes see full-color process printing called CMYK. You can also use spot colors if your job requires an accurate color matching. Leave a comment to learn more about spot colors.

Offset printing is generally used for longer runs. With longer runs, I refer to a larger number of sheets or pages that need to be printed. There are many types of offset presses ranging from small single-color presses that can handle a sheet size of 8


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