Unlike organic SEO, Google Ads can provide results very fast. If you have the right AdWords automation tools, you will only need to watch as your traffic grows. The Google Ads automation tools will place your ads on the first page of Google search results making you visible to anyone who searches specified keywords.
Google is listing more ads on the first and consequent pages. A few years ago, Google would only place a few ads at the top of the search results but today, there are more ads. If you are optimizing your content for local SEO, your organic ranking will be pushed down further after ads and maps. Instead of having your site ranking that low, find the best AdWords software, and the best Google ads scripts and start ranking at the top.
With Google ads automation, you are able to test different components of your marketing campaigns including where you visitors come from, the time of the day the ad is presented to them, among other factors. When you collect this data from the Google ads automation software, you are able to make necessary changes to reach a wider audience.
When you start with Google Ads and AdWords automation tools, you have the possibility to expand. You can always add to the list of keywords to better reach the right audience. Again, you can optimize your content for what customers are really looking for.
Even when you use adwords, you should not sideline organic SEO in US or anywhere else in the world – with both, you can kill two birds with one stone.